| Search Engines There
is little point in creating a well designed and functional web site, which is
relevant to a target audience if they are unaware it exists, or how to find it. Search
Engines: These are without doubt the most cost effective
way of attracting visitors to your web site. Any one who advises you differently
does not no what they are talking about! Over 57% of Internet
users search the web every Day. Now with over 200 Million
people on-line worldwide your potential market place is massive. In
a recent study by Forrester Research it was found that search engines remain the
leading way users in the United Kingdom find websites. The
UK Internet User Monitor survey found 81 percent of users said that search engines
helped them find the websites they use, up from 67 percent in 1999. Question:
Which of the following has helped you find your way to the Websites you use? | Source | 1999 | 2000 | Change | | Search
engine | 67% | 81% | 14% | | Links
from other sites | 39% | 59% | 20% | | Virtual
marketing | 28% | 56% | 28% | | Television | 16% | 48% | 32% | | Online
advertising | 10% | 20% | 10% | | Radio | 6% | 19% | 13% | | Direct
Mail | 5% | 10% | 5% |
Notes:
This survey was conducted in May 2000. Multiple responses were allowed,
which is why totals do not equal 100 percent.
The Forrester survey information
did not say how many respondents were involved. Search Engine submission:
Automatic Vs Manual In our experience the automatic site submission
services you see offered on the web do not produce the same results as a well
thought out manual submission. If you would like a quote for our web site
promotion services please contact us and we will be happy to help.
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